For the 20th edition of the SZ Wirtschaftsgipfel in 2026, the event moved to Berlin’s Gasometer, a former industrial structure defined by its monumental circular architecture. The spatial design extends the visual identity throughout the venue, bringing its graphic language into dialogue with the building’s distinctive character.
The visual identity extends throughout the venue, adapting to different formats and scales. From animated wayfinding and large outdoor LED screens to flags and spatial graphics, the system creates a cohesive atmosphere. Subtle colour variations distinguish different settings, including the second stage and an exclusive dining event, while maintaining a consistent visual language.
The stage design transforms the visual identity into a dynamic, immersive environment. Spanning multiple screens, an always-on motion system keeps the graphic elements in constant movement, reacting and adapting to different content and formats. Rather than serving as a static backdrop, the design becomes an integral part of the event, connecting motion, content and space.
