About — B1B2

B1B2 is an independent design studio founded by brothers Jamal Buscher and Kolja Buscher. We work across brand, editorial and digital, built on systems and clear thinking, shaped for meaning, and made to move forward.

Jamal spent several years as an Art Director at the renowned Hamburg-based design studio Bureau Johannes Erler:

Mercedes-Benz, Der Spiegel, Süddeutsche Zeitung, Suhrkamp Verlag, Ludwig-Maximilians-Universität München, Douglas

Kolja brings over ten years of experience from Bureau Borsche, working in a lead position for clients including:

Alexander McQueen, Apple, Balenciaga, Bayerische Staatsoper, Inter Milano, Nike, Numero Berlin, On, Rimowa, Supreme

Our guiding principles

We build identities on systems, consistency and clear thinking. Every decision has a reason.

We design for meaning, through storytelling and a distinct visual language. We make work with character, relevance and weight.

We move with change, new technology and new perspectives. We design for what comes next.

Capabilities