The Münchener Biennale is an international festival for contemporary music theatre held every two years in Munich, showcasing innovative opera and performance productions.
The motto of the Münchener Biennale in 2024 was “On the Way” exploring movement, transformation, and the many paths people and societies take in a rapidly changing world.
We developed a versatile campaign based on four distinct posters that were continuously recombined and reconfigured in different ways. This modular approach created a dynamic visual identity that could adapt to a wide range of formats and contexts, from large-scale billboards and standalone posters to advertising columns and cultural pillars throughout the city.
We developed a visual identity based on abstracted intersections and transfer points from Munich’s underground network. Reconfigured into dynamic compositions of lines and nodes, the key visuals translate movement, transformation and changing trajectories into a graphic language rooted in the city itself.
Artistic Director:
Daniel Ott
Manos Tsangaris
Dramaturgy:
Marion Hirte
Malte Ubenauf
General Management:
Anne Pöhlmann
Head of the artistic operations office:
Katrin Beck
PR & Media Relations:
Hauser-Schmolck Public Relations for Music
We created a glossy publication with a fold-out cover that extended the visual language of the campaign into book form. Along the outer edge, narrow coloured strips formed an almost coded fore-edge pattern, echoing the vibrant lines that ran throughout the identity.
We designed a fold-out flyer inspired by the visual language of city maps. Unfolding like a navigational guide, the format invited visitors to explore the festival and its many venues while echoing the edition’s theme of being “On the Way.”
