Founded in 1945, the Münchner Symphoniker are one of Munich’s distinctive voices in classical music, known for an unconventional approach to tradition and a long-standing commitment to younger artists.
Following the Münchner Symphoniker’s season motto “Enter New Spaces”, the campaign is built as a typographical interpretation of that idea. Where lines would normally run dense, white space opens up — room where none is expected, an opening in the familiar. Typography becomes the site of the idea. In motion, the letters shift and recompose, and with every movement a new space appears.
Managing director:
Tilman Dost
Daniela Blaffert
PR and Marketing:
Bojena Todorow
Luis Argauer
((Resonanz))
Podcast Video:
Leander Hartung
For the subscription brochure, we introduced a subtle facelift: clearer structures and more systematic layouts, paired with greater character through the bold, generous use of the brand’s signature yellow. Set against black, the yellow does double work — at a contrast ratio close to 20:1, near the maximum the eye can read, it delivers both high legibility and strong signal.
